Ugly Betty fans may need to observe a moment of silence in memory of Matt and Betty.

According to Entertainment Weekly, Rich Sommer has landed a potentially recurring role on the ABC series. The Mad Men star will play Jimmy, a love interest for the show’s suddenly-single main character.

A fireman, Jimmy will go on “the date from hell” with Betty, as described by a show insider. He'll debut in March.

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.