Looks like the hype of Sammy's father being revealed didn't result in vastly improved ratings for 90210 this week.

In fact, the number of viewers remained exactly the same, based on initial overnight figures.

The show earned 3.3 million viewers Tuesday night, on pace with the week before, but a 30 percent slip from the series premiere.

How would we improve ratings? Two words: More Silver!

Matt Richenthal is the Editor in Chief of TV Fanatic. Follow him on Twitter and on Google+.